EuroStar – High Speed Theatre

Extract: Eurostar: High speed theatre Client: Eurostar Challenge: Engage clients with Eurostar’s environmental story and brief haul travel deals to European cities. Notion: High speed theatre Execution: Branded dome at Begin UK festival, with plays ‘departing’ every single 15 minutes. Efficiency occasions mirrored actual journey time to important destinations (5m 55s for 5hr 55m Avignon efficiency). Entertaining scripts told sustainability messages in extremely accessible methods. An interactive exhibition extended the knowledge. Results: 91% a lot more likely to travel with Eurostar as a result. Themes: Festivals, Theatre, CSR, Exhibitions

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